Meeting/Event Information

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October 20, 2020

SGMP National Webinar (Virtual)
October 20, 2020
12:00 PM - 2:00 PM
SGMP National Webinar (Virtual)


Making Diversity a Priority in the Meetings Industry

During this webinar, you will explore what diversity and inclusion in the meetings and event space should look like. Answering the hard questions, having hard conversations to reach one common goal - inclusion for all. Hospitality and tourism are extremely diverse and the boards and events space should reflect that as well.

Our speaker, LaToya Williams, MBA, independent contractor for HelmsBriscoe, event planning business owner and board member for multiple organizations, will provide details on starting and continuing the conversation around diversity and inclusion and will open up the presentation for Q&A.

This webinar will cover these important questions:

  • Why is diversity and inclusion important - now more than ever before?
  • How can I help embrace the initiative as a board member, employee or business owner?
  • How to start the conversation and why it is necessary?
  • Can I answer yes to 3 important questions - Are the boards I serve on diverse? Am I asking questions and seeking out diversity? Am I ok with being a part of the diversity and inclusion initiative? 
  • Can I have this conversation with clients and how?


Core Competency: Education & Programming

 

CLICK HERE TO REGISTER

 

LaToya Williams is manager, Global Accounts, at HelmsBriscoe. She joined HelmsBriscoe in August of 2019 and is based in Buffalo, New York. With more than 23 years of hospitality experience as both a corporate and leisure sales manager and director of sales & catering, she knows what it is like to create and execute events ranging from small, intimate gatherings to large, full-scale conferences. LaToya holds a B.S. in Hospitality Management from Buffalo State College and a M.B.A. from Capella University. After years of working with all hotel brands and partnering with HelmsBriscoe, LaToya joined HB so she could use her in-depth skills to help companies and organizations across the country locate the best venues for their events and meetings. LaToya firmly believes that all events should be memorable and specialized, leaving a long-lasting impression on each attendee.

LaToya has received several industry recognitions, including the CVB Beacon Award (Sales Manager of the Year), Manager of the Quarter with Hyatt, 40 under 40 with Connect, and the Ambassador Award from Buffalo State College, where she is an adjunct professor in the hospitality department. With LaToya’s industry-leading knowledge and skills, her goal is to negotiate the most favorable contracts on your behalf to save you both time and money, thereby establishing a rewarding partnership for years to come. LaToya is married to her favorite U.S. Navy Vet and has two sons and two grandchildren.

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